What is Pokémon Go?

In July of 2016, an American software company called Niantic, Inc. released a location-based, virtual reality game called Pokémon Go. The game instantly gained popularity because it brought to life the beloved creatures from the Nintendo games and the cartoons. Many millennials grew up playing and watching Pokémon. Pokémon Go allowed the kids who grew up watching the cartoons and playing the Nintendo games to participate in catching the adorable creatures that they loved so much. The fact that the app was free to use was another bonus that attracted people to the game. It introduced a way for people to get out of the house and enjoy some fresh air and free fun.

How do you Play Pokémon Go?

Playing the game is pretty simple. To play the game all you have to do is walk around and hope some Pokémon pop up. Once a Pokémon pops up you just use your finger to throw a Poke Ball at the creature to catch it. The goal is to “catch ‘em all”. That means the goal is to catch as many different Pokémon as you can. Although the game is easy to play, your supplies are not endless. In the game, players will eventually run out of pokeballs to use to throw at the Pokémon. Geo-Targeting-Advertising There are multiple ways players can replenish their supplies. One way is to walk around to Poke Stops. Poke Stops appear in the app and all players have to do is click on the Poke Stops to gather more Poke Balls and other supplies that the game offers. The app uses a map system to show players where they are in relation to poke stops and other useful places, such as Pokémon gyms. Another way to get supplies is just to buy them with your credit card but that just isn’t as much fun.

Why You Should Use Pokémon Go to Advertise

You may be asking yourself why a silly game that teens and young adults play matters to you or to your business. There are a few reasons why you should be interested in using Pokémon Go to advertise your business. One reason is that it will appeal to a younger demographic of people. According to Forbes Magazine, the highest percentage of people playing the game are between the ages of 18 and 29 years old. Businesses that cater to young adults, such as bars or clubs could benefit from using Pokémon Go to advertise their business. Another reason to use Pokémon Go to advertise is that more women than men are playing the game. The statistics from Forbes Magazine show that 63% of Pokémon Go players are women. What that means is that businesses that cater more toward women, such as nail salons or hair salons could benefit from using Pokémon Go to advertise and draw in customers. Most of the people playing Pokémon Go are in their prime dating years. That means that popular date spots, like restaurants or movie theaters, would be great places to use the game to advertise.

How to Advertise Using Pokémon Go

According to a website called Advertisemint, there are three ways to use Pokémon Go to advertise your business.

  1. The first way to use Pokémon Go to advertise your business is to become a Poke Stop. When you become a Poke Stop your business will show up on the map in the app as a Poke Stop and people will see that they can stop at your place of business to replenish their supplies. While they’re there they might stop to have look around at what you are selling or learn what services you offer. This could increase your business just because people have been walking and see that you are a Poke Stop and decide to buy while they are replenishing their supplies. It is really simple to become a Poke Stop. All you have to do is go to the official Pokémon Go support page and submit a request. It will ask you for an address, Small-business-consultantsemail address and to write out your request.
  2. Another way to advertise your business using Pokémon Go is to purchase lures on the app. Lures are a little different from Poke Stops because they actually draw wild Pokémon to your location and they only last for thirty minutes at a time. To purchase lures you will have to buy in-game coins using your credit card and trade those coins for lures in the app. Using lures means that you will have to have an account for the app so that you can continue to buy lures for your location.
  3. The last way Advertisemint suggests using to advertise your business is to pay for advertising in the app. This means that your business would pay Niantic, Inc. to place ads into the app for players to see while they are playing the game. This could be beneficial for your business because it could expose your business to millions of players every day.

Any three of these tips would be an excellent way to advertise your business. The best way to use Pokémon Go to advertise your business would be to offer incentives for people playing the game to come into your place of business. For example, if you own a coffee shop you might offer a free drink to any player who catches a Pokémon while in your store or offers a percentage off if they come into your store to replenish their supplies. Using Pokémon Go to advertise your business can be profitable for you because it will open your business to more foot traffic and allow people to browse your items and services while playing the game.