Facebook, Instagram, Linkedin, and Pinterest are just a few examples of social media websites that are being used for personal and professional reasons. We all know that these social media websites can be used to stay connected with our friends and family. Chances are you have one or more of these social media apps on your phone and you probably check up on them fairly regularly. The great thing about social media is that you can use it not only for personal reasons but also promote your business. For example, Facebook allows you to create pages for your business as well as allowing you place ads that will show up in the newsfeeds of people who have searched for services similar to yours. Using social media as a way to promote your business can be very beneficial. In this article, we’re going to focus on the importance of managing social media accounts and tips for managing them.

Why Social Media Management is Important

If you are using a social media site to advertise or promote your business that is a very good thing, but it is also very important to make sure you are managing it properly. It is important to keep your page or account up to date and fresh so that you can gain followers. You may be thinking that it’s ok to just set up your account or page on social media and leave it or that you don’t need to take further actions because the account is there and people can see it. This is extremely false. While creating an account or page for your business is a good first step it is necessary to follow up on your page and keep it up to date.

You should be constantly updating your page with new statuses or interacting with your followers on a regular basis so that your business can stay fresh in people’s minds. If your page just sits on the social media site without any updates about your business people won’t stay interested and they’ll stop following your page. To maintain followers and gain new followers you need to be keeping your page relevant and exciting. The more followers you have the better because that means people are looking at your page and it increases the chance that your business will get mentioned. The more times your business is mentioned the greater the chances are that you will gain new clients and your business will continue to grow. It is also important that your page always is professional. So posting those pictures from the office Christmas party where things might have gotten a little crazy might not be the best idea. It is also important to keep in mind that if your professional page links or connects to your personal account that you keep your personal page at least semi-professional. This just means don’t post pictures from that time in college when you went to a tailgate party, painted your body a million different colors, and then proceeded to drink and scream for hours until you passed out.

You should be constantly updating your page with new statuses or interacting with your followers on a regular basis so that your business can stay fresh in people’s minds. If your page just sits on the social media site without any updates about your business people won’t stay interested and they’ll stop following your page. To maintain followers and gain new followers you need to be keeping your page relevant and exciting. The more followers you have the better because that means people are looking at your page and it increases the chance that your business will get mentioned. The more times your business is mentioned the greater the chances are that you will gain new clients and your business will continue to grow. It is also important that your page always is professional. So posting those pictures from the office Christmas party where things might have gotten a little crazy might not be the best idea. It is also important to keep in mind that if your professional page links or connects to your personal account that you keep your personal page at least semi-professional. This just means don’t post pictures from that time in college when you went to a tailgate party, painted your body a million different colors, and then proceeded to drink and scream for hours until you passed out.

Tips for Social Media Management

Now that we’ve gone over the importance of managing your social media profiles, here is a list of a few ways to manage your pages and profiles:

  • Post updates regularly
  • Use hashtags
  • Interact with your followers (respond to comments/complaints/compliments)
  • Post links to your website on your profile/page
  • Post reviews
  • Make sure you know your audience

Karismatic Can Help

When it comes to Social Media Management there are a lot of things to think about. The great news is that Karismatic can help you. We provide a Social Media Management program that will allow us to look out for your reputation on your social media pages. Our program runs 24/7 and will allow us to report to you the good things and potentially bad things that are going on in your social media accounts. You can relax knowing that Karismatic is looking out for your social media reputation.